To celebrate Hinge, a sound studio with 10 years of business, we wanted to create an intriguing announcement in keeping with Hinge's identity and the tactility that was present in pieces done previously. In choosing the stock, we were looking for a way to allow the message to have translucency and encourage the text to show through the layers. YUPO 62# translucent synthetic was the perfect choice. Not only did we achieve the look we were after, but the client loved the feel of the stock, its dependability (no cracking) and how the ink sat up and popped off the sheet.