YUPO IS MORE THAN JUST PAPER

(CHESAPEAKE, VA – September 2010) Attendees at this month’s LABEL EXPO were among the first to learn about Yupo’s new commitment to provide solutions to packaging, labeling and design applications.

Brand managers and product developers already know Yupo as the largest manufacturer of synthetic papers in the Western Hemisphere, and realize Yupo’s products can help gain advantage over competitors in the marketplace.

As the world’s leading IML substrate provider, Yupo can help customers find the right synthetic paper solution no matter what the application method. Yupo’s customer service team can meet their needs throughout the entire packaging process – from packaging and label design and brand engineering to research and development for custom solutions.

“For years our IML substrates have been known for scratch and scuff resistance and longer shelf life,” said Bill Hewitt, marketing manager for Yupo. More recently, the industry began embracing synthetic paper for sustainability and waste-reduction qualities for all sort of label applications, he added.

But at this year’s LABEL EXPO, Hewitt said his representatives made it clear to attendees that YUPO was more than just paper.

“Using YUPO can make possible brand engineering innovations that can in turn lead to new packaging solutions, such as bolder designs and different converting options,” Hewitt said. “Many customers didn’t know that Yupo can help on the R & D side of the equation, too.” (http://www.yupousa.com/paper/labeling-and-packaging/technical-support) Hewitt described how Yupo’s technical experts at its Virginia manufacturing facility can explain to clients every step of the design process. He also noted the company’s commitment to developing new YUPO grades to meet the needs of new applications.

This year, in addition to the team initiative, Yupo introduced YUPO Security Grade for tamper-evident labeling. Security labels are an important segment in the label market and are used in many ways to avoid counterfeit products and protect shipments of value added goods. YUPO Security Grade is an innovative product that gives flexibility to the converters to use different designs instead of the traditional “void” image.