Yupo’s In-Mold Label Substrates Superior Branding, “Green” Qualities

(CHESAPEAKE, VA – SPRING 2009) Brand managers are continually looking for that certain edge that will make their products stand out from the competition.  Brand marketers constantly try new and different advertising approaches to rise above the marketplace clutter to reach consumers.  Both are interested in “green” alternatives to help the planet and save resources.

YUPO In-Mold Label Substrates offer brands “shelf help” to tackle these packaging issues.

“When labels are printed on YUPO IML, they meld with and become part of blow molded bottles,” said Troy Olson, sales and marketing manager, Technical Products Group.   “Our IML product protects and adds distinction to brands, and can allow for drastic source reduction.  In short, using YUPO IML solutions can move products faster.”

Olson outlined the benefits of using YUPO IML:

• Eliminates the need for adhesive and backing materials associated with pressure sensitive and heat transfer labels
• Prints beautifully for increased brand awareness and strong “shelf appeal”
• Offers a 100 percent recyclable solution
• Resists moisture, chemicals and abrasion
• No peeling or flagging
• Available in clear IML for a “no label” look
• Allows for unique bottle design

Yupo’s durability and fantastic graphics reproduction is heads-and-shoulders over most other options, according to Olson. “Not only is YUPO IML completely recyclable with the bottle, it eliminates the need for adhesive backing material waste, and our new sustainable grade allows for further source reduction by taking gramage weight out of the bottle.”