The Yupo sales team has been a whirlwind of activity over the past few months, traveling across the country to design and packaging tradeshows. As always, they kept up the Yupo tradition of making an impact with their presence at each and every show.
The busy tradeshow season kicked-off at the HOW Design Conference in Austin, TX. Yupo knows that touching the product is key, and that point was highlighted in all the promotional collateral and giveaways. Free chair massages for conference attendees were also offered to underscore the point.
Next, it was off to NYC for the HBA Global Expo. While in Gotham, the team focused on educating attendees on all the potential applications that YUPO Synthetic Paper could be used for within the health and beauty industry, from tear-resistant tags and label solutions to high-end brochures and catalogs.
Pack Expo in Las Vegas and the AIGA Design Conference in Memphis followed where the team continued to “touch” attendees with free chair massages and “gotta get one of those” Yupo T-shirts. Eco-messages are big this year – like being a 100% tree free – as well as YUPO’s famous durability, waterproof and tear-resistance.
The team is presently following-up on a slew of great leads from these shows and gearing up to head to Chicago for PLMA in just a few weeks.
