Yupo Synthetic Paper

When the world’s soccer fans are NOT watching their favorite team on live TV this summer, many of them are updating their personal win-loss brackets based on their team’s on-field fortunes. For this year’s World Cup, Yupo’s European division produced 5,000 of a special 32-team bracket poster that allows national team flags to be [...]

What’s that old saying? “They grow up so fast.” That’s how we’re feeling around the office these days as we welcome a “Fifth Grader” to our RIT certified YUPOBlue family: 100 lb cover.

As we keep pace with the ever-growing digital printing market, YUPO wanted to offer designers and creatives more options for [...]

This year’s HP Indigo users gathering at Dscoop (Feb. 18-20, Dallas) marks two years that YUPOBlue™ has been on the market. Unfortunately those two years have not been the best of times for businesses or individuals.

Let’s face it: in our industry, some companies have cut workers or gone out of business. [...]

(“Accidental Purchases: Blame Package Design” by Aaron Baar)

About the problem of consumer confusion over copy-cat package design, increasing trends toward house-branded products, and the need for reinforcement of the packaging “why’s” when speaking to today’s savvier and skeptical consumers.

A shocking research figure stated in the article should have brand managers sweating bullets: over [...]

We’re proud to mention a recent partnership with a leading design industry publication, Clear Magazine. The magazine’s 2009 Fall issue — a special, limited edition printed completely on YUPO Synthetic Paper — came out in time for New York’s “Fashion Week” this past [...]

The Yupo sales team has been a whirlwind of activity over the past few months, traveling across the country to design and packaging tradeshows. As always, they kept up the Yupo tradition of making an impact with their presence at each and every show. [...]