YUPO labels could help packaged goods products stand up to, and stand out in, the trend to move into the fresh produce aisle for marketing advantages.
A recent article in The Wall St. Journal (Oct. 20, 2011) explored a growing trend by packaged goods manufacturers trying to capitalize on new store redesigns being tested by some [...]
New Windsor Brands LLC of Princeton, NJ, (presumably after a trip to the Hundred Acre Wood to visit the wise “Owl,”) recently launched a line of infant washes, lotions, and shampoos for Daily Renewals Naturals.
The products, featuring the world famous characters of Winnie the Pooh and Piglet on the label, wisely happen [...]
Baker’s Crust, Inc. is a specialty casual dining concept distinguished from its competition by an innovative, creative menu, featuring fresh bakery goods. A dining favorite any time of the day — breakfast, lunch and dinner — Baker’s Crust menu selections showcase fresh-baked artisan breads and seasonal ingredients. (Their restaurants feature a [...]
Earlier this year we added a new weight category (100 lb 13.8 mil cover) to our YUPOBlue® product line which is made specifically for and RIT Certified to run on the HP® Indigo digital printers.
Most recently we announced that each of the five YUPOBlue® weight classes is also available in a new, larger sheet size—13 [...]
De Punta a Cabo Cuts Through the Clutter, Wins the “People’s Wally”
(Chesapeake, Virginia) — Yupo Corporation America today announced that De Punta a Cabo has won the 2010 Viewers’ Choice award. The award was determined by the popular votes of design and creative professionals who visited Yupo’s website and reviewed the five top runners-up [...]
When the world’s soccer fans are NOT watching their favorite team on live TV this summer, many of them are updating their personal win-loss brackets based on their team’s on-field fortunes. For this year’s World Cup, Yupo’s European division produced 5,000 of a special 32-team bracket poster that allows national team flags to be [...]
What’s that old saying? “They grow up so fast.” That’s how we’re feeling around the office these days as we welcome a “Fifth Grader” to our RIT certified YUPOBlue family: 100 lb cover.
As we keep pace with the ever-growing digital printing market, YUPO wanted to offer designers and creatives more options for [...]
This year’s HP Indigo users gathering at Dscoop (Feb. 18-20, Dallas) marks two years that YUPOBlue™ has been on the market. Unfortunately those two years have not been the best of times for businesses or individuals.
Let’s face it: in our industry, some companies have cut workers or gone out of business. [...]
(“Accidental Purchases: Blame Package Design” by Aaron Baar)
About the problem of consumer confusion over copy-cat package design, increasing trends toward house-branded products, and the need for reinforcement of the packaging “why’s” when speaking to today’s savvier and skeptical consumers.
A shocking research figure stated in the article should have brand managers sweating bullets: over [...]
We’re proud to mention a recent partnership with a leading design industry publication, Clear Magazine. The magazine’s 2009 Fall issue — a special, limited edition printed completely on YUPO Synthetic Paper — came out in time for New York’s “Fashion Week” this past [...]