YUPO labels could help packaged goods products stand up to, and stand out in, the trend to move into the fresh produce aisle for marketing advantages.
A recent article in The Wall St. Journal (Oct. 20, 2011) explored a growing trend by packaged goods manufacturers trying to capitalize on new store redesigns being tested by some retailers to better leverage the fresh produce sections of their stores.
Packaged goods brands generally associated with fresh produce such as cheeses, dressings, dips, chips, fruit and vegetable juices, even yogurt, milk and dairy products are lining up for a chance to mingle with the roughage in the produce section.
Yupo’s research and development team observed that YUPO In-Mold Label (IML) substrates stand up well to the water, moisture, and contact with raw foods far better than paper labels. “Our product is known for its strength, durability and shelf appeal.”
In many places throughout the world, YUPO is already in the produce section with vegetable binding tape, traceability labels, and even potting flower horticulture labels. (http://www.yupousa.com/paper/applications-shop) YUPO IML is used in every type of packaging from laundry detergent to make-up, and from ice cream to mustard.
But brand managers and package designers who covet a position next to the misting jets at the local grocery should consider giving our consulting teams a call. They can help answer any questions or help develop a package solution that’s the right fit for your branding needs.
Samples or for more information, contact Yupo: 1-888-873-9876 or visit www.yupousa.com.