Baker’s Crust, Inc. is a specialty casual dining concept distinguished from its competition by an innovative, creative menu, featuring fresh bakery goods. A dining favorite any time of the day — breakfast, lunch and dinner — Baker’s Crust menu selections showcase fresh-baked artisan breads and seasonal ingredients. (Their restaurants feature a creperie where unique, flavorful crepes are hand-spun to order! Because folks don’t live by bread alone 
So naturally, the restaurant wants its printed menus to reflect what customers have come to expect: great food and courteous service.
“Plain paper tears easily, soaks up stains, and is very difficult to clean,” said John Stein, CEO/owner of Baker’s Crust. “Our menus looked worn and dirty after just a few uses.”
But like most businesses, Baker’s Crust doesn’t have a lot of extra bread to waste reprinting lots of torn, stained or dog-eared menus. After searching for an alternative and meeting with a YUPO printer rep, the idea of using synthetic paper for his menus really got a rise out of Stein.
“We put them through the ringer – submersing them in water, tearing them, cleaning them with a rag, and everything else that could happen to a menu at our restaurants,” he said.
How did YUPO do?
“YUPO came through with an A grade,” according to Stein. The company started using YUPO in January 2011.
“Since then, (our menus) have held up like none of our other menu prints,” Stein added. And by the time it came to print the chain’s spring menus, the January editions were still going strong.
Does that mean using YUPO for print jobs will have you rolling in the dough? Well, don’t take our word for it; listen to John Stein.
“We truly believe in YUPO Synthetic Paper and will continue using it for our menu prints.”
You can find Baker’s Crust @ www.bakerscrust.com.
[...] Baker's Crust Blog: « YUPO Synthetic Paper [...]
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