Yupo Names Viewers’ Choice Award Winner

De Punta a Cabo Cuts Through the Clutter, Wins the “People’s Wally”

(Chesapeake, Virginia) — Yupo Corporation America today announced that De Punta a Cabo has won the 2010 Viewers’ Choice award. The award was determined by the popular votes of design and creative professionals who visited Yupo’s website and reviewed the five top runners-up to the 2010 Wally Award.

De Punta a Cabo, a 798-page hardbound book about one of the largest collections of machetes from the 19th and 20th centuries in Puerto Rico, topped the online votes cast during the three-week voting period. The project, submitted Suzette Jimenez of Model Offset Printing for Humacao of Puerto Rico, utilized 104 lb YUPO Translucent paper.

Roughly translated as “from end to end,” De Punta a Cabo impressed HOW Conference attendees in Denver this past June with its impressive technical achievements for picture registration and bindery as well as its unique subject matter. For page after page, images of different machete types and styles are perfectly center-registered, leveraging the translucent qualities of the Yupo paper to give the appearance of being printed on both sides.

The Viewers’ Choice is the peer review companion to Yupo’s Wally Award, and is the second half of the manufacturer’s design recognition program for all projects created on YUPO Synthetic Papers. This year for the first time, HOW Conference attendees were given the opportunity to select the primary Wally Award from a field of 21 projects.

The other four finalists included:

• “Star Gaze,” mobile/ornament, by Darby Scott Design, Inc. – Mentor, Ohio (Project Grades: various, including 100lb and 86lb)
• “Throughfall,” sculpture by Jamey Grimes – Tuscaloosa, Alabama (Project Grades: 62lb Translucent)
• Paper Feathers, Eugene Lee — San Francisco, California (Project Grades: 104lb Translucent)
• McCormick & Schmick’s Beverage Menu by Patrick Henry Creative Promotions, EarthColor Houston, Houston, TX (Project Grades: 86 lb. and 56 lb. Cover)

Voting for the Viewers’ Choice award (previously known as Designer’s Choice) was conducted from late June until July 14. Humacao of Puerto Rico, the Viewers’ Choice winner for De Punta a Cabo, will receive $500. The overall Wally Award winner, “Contemporary Baskets” by Dorothy McGuinness of Everett, Washington, received the $1,000 first prize and a coveted Wally statuette.