This year’s HP Indigo users gathering at Dscoop (Feb. 18-20, Dallas) marks two years that YUPOBlue™ has been on the market. Unfortunately those two years have not been the best of times for businesses or individuals.
Let’s face it: in our industry, some companies have cut workers or gone out of business. Marketing budgets have dried up; customers have “gotten by” with fewer orders or done without completely. And certainly not many new initiatives were launched.
Yupo has been pleased with the number of people who have test-driven YUPOBlue and have adopted it for use. Here are five things we’ve observed during the recent lean times.
Today’s products, process and promises must address “Eco” concerns, and not just for marketing or PR purposes but because it’s the right thing to do. We think Yupo’s qualities help both creatives and printers produce a top quality product that contributes positively to the eco-friendliness of a project from order to delivery.
Because of the HP technology, even in these lean times some customers have continued their communication output; others squeezed their orders to be as “lean and mean” as possible without sitting things out entirely. More importantly, new customers discovered the wonders of HP technology and the benefits of short-run or digital press options.
When talking with a customer about printing projects, providing both creatives and printers with options so that they can succeed for their clients is the way to go nowadays and always. We discuss using the most superior substrate, meeting tight deadlines, and keeping environmentally responsibility. That help us both earn more business while providing the end customer with a needed solution.
The Indigo printer makes it possible to do short runs and customized pieces quickly and easily and it just so happens that Yupo makes a paper for that. The ability to provide customized print one-to-one marketing messages make HP, Yupo, and everybody look good.
Perhaps the most valuable service we can provide is simply educating prospects (and their customers) about HP processes and products like YUPOBlue. What a shame if a client’s communications options were somehow limited due to lack of awareness or understanding of our products.