YUPO Synthetic Paper

(“Accidental Purchases: Blame Package Design” by Aaron Baar)

About the problem of consumer confusion over copy-cat package design, increasing trends toward house-branded products, and the need for reinforcement of the packaging “why’s” when speaking to today’s savvier and skeptical consumers.

A shocking research figure stated in the article should have brand managers sweating bullets: over [...]

We’re proud to mention a recent partnership with a leading design industry publication, Clear Magazine. The magazine’s 2009 Fall issue — a special, limited edition printed completely on YUPO Synthetic Paper — came out in time for New York’s “Fashion Week” this past [...]

The Yupo sales team has been a whirlwind of activity over the past few months, traveling across the country to design and packaging tradeshows. As always, they kept up the Yupo tradition of making an impact with their presence at each and every show. [...]